Journal
Notes from the lab.
Plain guides on building software, reporting to clients and using AI with receipts. Written for operators and founders, not engineers.
How much does it cost to build a web app in Indonesia?Web app and MVP costs in Indonesia in 2026: public price ranges by scope, what drives the number up, running costs after launch, and how to spend less.6 min read ›Client portal or PDF report? Why your clients stop reading the PDF.Monthly PDF reports get skimmed and filed. A client portal turns the same work into something clients open, compare and renew. Here is when the switch is worth it.5 min read ›Instagram analytics for DJs: what to post next.Instagram Insights for DJs and producers: which numbers matter, how to read reach and saves, when to post, and how to turn data into a weekly plan.6 min read ›How to check what someone actually said in a podcast or interview.A method for pulling exact claims out of podcasts, interviews and long videos, with the speaker, the timecode and a receipt you can share.5 min read ›Build or buy? When a small business should commission custom software.When to use off the shelf software and when custom software pays for itself. A plain decision guide for small businesses, with the signs either way.5 min read ›
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